According to the CDC, adult Americans have decreased their smoking habits from 20.9% in 2005, to 15.5% in 2016. However, cigarette smoking continues to be the leading cause of death among preventable diseases in the United States. An estimated 37.8 million Americans still smoke, resulting in 480,000 deaths every year. Public Health professionals continue to assess the efficacy of health initiatives targeted at breaking cigarette addiction; however, no one strategy has emerged as a clear solution.
Classic smoking intervention models such as the Truth Campaign and the CDC’s various national campaigns have been able to make dents into the number of smokers in the U.S., but few technology focused interventions have risen through the ranks.
When we came across biomedical engineer-turned-CEO, Nicolas Rosencovich, and his innovative solution to breaking cigarette addiction: MindCotine we were intrigued to learn more about the vision he had for integrating smoking cessation principles with the technology advancements. MindCotine uses virtual reality technology to help break cigarette smoking addiction. For $50, those battling cigarette addiction can purchase a kit, which combines virtual reality and Mindfulness-based Exposure Therapy, to help cigarette smokers gain insight and learn hope to cope with nicotine addiction. While virtual reality may not be the ideal solution for every user and population segmentation, the design principles and global approach that Nicolas has taken with his company most definitely provides a unique perspective about the potential for cutting-edge technology to be integrated with classic therapeutic and psychological principles.Read More